Delivering products that bring change
It takes just about 50 milliseconds for a human to form a substantial opinion about your website, a determinant that defines whether they like your site or not. To put it another way: if the user is going to stay or leave. The performed study has shown that web presences are subject to extreme levels of rapid judgements - driving users to form an immediate perception about a company’s credibility based on the visual appeal and aesthetics.
That means web designers have 0.05 seconds to deliver a good visual impression. The reason lies in the roots of the web. With access to millions of articles per single search query, the possibility of choice is inexhaustible. An excess of good options boosts the price – the rejection of bad websites.
Conversions drop up to 20% per second of site load time
Each second spent loading means a significant number of missed opportunities to convert. A study from Google shows that when page load speeds go from one to 10 seconds, the probability of mobile users bouncing increases to 123%.
This pandemic proves that the internet is a place where you can reliably present your work, expand your reach and increase sales. Each day an average of 252,000 new websites take that approach worldwide. Most of them without success - diminishing within two years of operation.
Most cited reasons behind those business failures include lack of experience, poor management and insufficient success. All of that brings perfectly to show how hard it is to transform that vision of yours into reality. Nowadays it might seem like an easier set of stairs to success than it truly is. With many tools available - no matter if you want to sell products, manage customer relationships, build a blog or something thoroughly individual - everybody finds something somewhat fitting for their needs.
New websites
0
since opening this page
252.000
daily
1.179.448.021
in total
The system setup is done easily, minutes later the website is created. But that does not imply that your website is set up for success. These frameworks create a foundation, make our goals faster attainable.
Those frameworks only provide a basis, a complete home on the web takes more. Taking common practices like design, performance, visibility, security and legal aspects into consideration is key for every success.
It still consumes a great part of time to create, manage, and deliver your products. Having as well to know how search engines work, content is (in favour of the search algorithm) written, designed and most importantly brought to the user, is much to keep in mind. All of that can quickly be overwhelming and stifle the motivation for a thriving digital presence.
The same study found that 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.- Adobe Consumer Report
Partnering as a solution
Taking some pressure off your shoulder by partnering is one of the best things you can do. Bringing an expert on board, with the knowledge and experience that you are missing out on, can invigorate your business enormously. And save you:
Time; A partnership can save you time by pre-selecting frameworks that fit your needs. With knowledge in the industry, the specifications of each framework can be comprehended, evaluated and compared with each other. Having a professional select put your infrastructure together is not only way faster but saves you headaches in the future.
Money; Getting your online presence made by a professional is often considered expensive. Yes, the initial investment may be costlier than a self-made site, but pays out way larger in the future. Specialists pay attention to the industry, needed computational power, performance, electricity costs and way more. Making sure websites scale is one of the most important aspects to keep in mind. Those expenditures might not be positively noticeable at the beginning, but as soon as you start to scale they will.
Motivation; I, as a developer, exactly know that feeling of frustration if something just won't work. Frustrations often cause us to temporarily or even permanently stop working on the projects we dream of. Avoiding that motivational cliff can preserve your nerves, dream and future success.
Defining a partnership is strengthening the backside of your enterprise. Improving your efficiency, the products and finally the user's experience.
Do you have an idea or concept of a digital product? Go ahead and get in contact with me and we will make sure to answer you as soon as possible. If you are looking for some base information, make sure to go ahead and try out our project planer – completely free, with no commitments.
All projects are different, but you have treat each one with care. Sometimes you get to build a luxury yacht; other times, it’ll be a rowboat. You still have to make sure the thing doesn’t spring a leak.
Stefan G. Bucher
Writer, graphic designer and illustrator